" This book is fantastic! Very well written-extremely sophisticated in its writing. Easy to read, excellent layout and design. I will put it on my ' highly recommended ' list for new agents."

-Anne Lulow, Training Director, Realty One, Inc., Cleveland, OH

"This is a terrific resource for the busy realtor who occasionally has 'brain cramp' when trying to write an ad. It is also beneficial for the agent who can't tell the difference between a Cape Cod and a Colonial. I will definitely use this in my training!"

-Linda Doherty, Director of Education, Champion Realty, Severna Park, MD

"What a great tool for new and veteran sales associates alike! I've trained sales associates from 0 years in the business to over 20 years in the business and one of the things they hate most is writing ads for their listings. This book will put an end to their frustration. It's the perfect real estate thesaurus. "

-Casey C. Clickner, Director of Education, Shorewest, Wauwatosa, WI

"Identifying a property properly with the inclusive artwork and selective phrases in Word Marketing has helped me be precise and get more value in my advertising program. A good guide! "

-Marge Mielke, REALTOR®, Multi-Million Dollar Producer

"Word Marketing has mad a huge difference in my real estate career! On three separate occasions I beat out numerous other brokers for listings because the sellers were so impressed with the copy in my data sheets and my ads. These listings were a direct result of the Word Marketing system . If you compare the cost of the book to the $345,900 of business it brought me, it definitely rates as the best business purchase I've ever made!!"

-Christine Rohr-Caponigro, REALTOR®

" An invaluable resource and tool for the real estate practitioner."

-Rick Bohmann, VP, WRC

"I believe T. Kasemodel's Word Marketing is a must-have volume for any marketing professional's library , whether new or seasoned. It speaks volumes for use as a resource when looking for the 'right' word, or preparing complete ad copy. Right on!"

-Lee Bergelin, REALTOR® Associate, Associate VP , WRC

"I liked the keys to writing successful ads and names of styles of homes (great!) ....The book is very well organized ."

-Patricia A. Schmidt, Associate VP

"Word Marketing is a great resource . On days when your thought processes just won't start, after a quick read you could successfully market anything from the governor's mansion to an historic log cabin and every building in between. Thanks!"

-Char Hansen, REALTOR®, Sales Agent